G-flux creates smartphone applications for outdoor sports, such as running and cycling. It is one of the start-ups supported by iMinds's iStart.light project.

They will be demonstrating their newest product called Bike to the Moon, which is designed to motivate employees to cycle both in their spare time and commuting to work. Bike to the Moon uses a combination of gaming techniques and the newest technologies in smartphone development to create a sportive challenge for your company.